small and medium size enterprises

 It's well-known that nowadays more and more small and medium size enterprises take part in the B2B platform. But do you know why they choose B2B platform? What does the platform bring in their mind? How do they pick a suitable one? What are the problems whenever choosing B2B platform? That's the idea I'd like to share today.

1.Why do the small and medium enterprises choose B2B platform? What are the benefits?
The e-commerce not only brings many new opportunities and challenges to the small and medium enterprises, but in addition solves many difficulties and problems for them. Because the growing significance of information competition, small and medium enterprises can compete against the large enterprises through B2B platform. The specific effects and benefits are mainly as follows:

First, the B2B platform brings them the ability to become listed on in the international competition. It offers them more opportunities to offer their products all around the world, that is, globalize their markets.

Second, the B2B platform enables them to timely react to the changes of international market. Small and medium enterprises could possibly get wide range of information regarding the international market, meanwhile, the platform simplifies the traditional trade process and trade methods. It overcomes the situation of long geographic distance and shortens the marketing chain so as to quicken the development of small and medium enterprises. Thus, the enterprises can find a suitable solution to conform to the international changes positively and correctly.

Third, small and medium enterprises could possibly get high profits with lower cost in the foreign trade activities through B2B platform. The platform largely increases their efficiency. The enterprises can hold out all the operational procedures online such as negotiating with customers, making orders, signing contacts, booking charters and paying taxes etc.. Therefore it shortens the transaction time and makes the transaction a great deal more convenient. In addition, it reduces their costs. With the low cost of network communication and management, small and medium enterprises can get the storage swapping and information processing, whereby they could save lots of money.

2.How do small and medium enterprises select a suitable B2B platform?

Because the B2B platform is good for the small and medium enterprises, how to decide on a proper one becomes an urgent problem. In my opinion, the small and medium enterprises should solve the situation from these aspects.

First, the B2B platform must be both in Chinese and in English. Meanwhile, the English website should list real and reliable information in a fair way instead of the simple accumulation of information. Further more, the B2B website needs to have the right development model which enables small and medium enterprises in order to avoid unnecessary problems, save additional money and gain wide range of profits.

Second, the B2B platform should take mature condition at home and abroad. But how will you judge its condition? I think the important thing point could be the se technology, in that the customers always pay much awareness of the merchandise search when they're purchasing on the B2B websites. The advanced se technology makes the customers search the merchandise a great deal more conveniently, rapidly and accurately so that they have a great sense of satisfaction. As we realize, virtually all individuals who plan to buy products online want to take pleasure from their shopping freely. So, will they be happy when they're searching products in a slow search speed? Obviously not, instead, the impatient customers will give up the website. Moreover, this content of the website must be another respect that you'd better to think about about. That is to check on whether the item description is specific or not, whether the company introduction is reliable and whether the item includes a good photo to show etc.

Third, the B2B platform must be strongly promoted both at home and overseas. Besides of Canton Fair, the B2B websites should be involved in various other international exhibitions such as China International Consumer Goods Fair, China Hi-Tech Fair, China-Asean Expo etc. which could not only raise their profile abroad but in addition lay a good foundation of overseas visits and accumulated information of international buyers.

Fourth, the B2B platform needs to have a fair pricing model. Take Alibaba as an example, it's very famous, but the price can be much more than any B2B website. As a small and medium size enterprises, the most crucial principle is to improve income and economize on expenditure. So, you should look at the price performance of the complete B2B website. At present, ECVV introduces a new pricing model that is paying for performance. It's paid according to the inquiries acquired however not the service time like annual fee. Firstly, you prepay a certain amount of money so you will look over some information of the inquiries but not absolutely all the contents. And then whether to check on through the complete information of the inquiry depends on yourself. If you determine to see the complete content of one inquiry, it'll deduct 30RMB from your own prepaid money. You can check the inquiries until you spend all the prepaid money. According to the new type of pricing model, you only need to purchase the effective inquiries you think and you are able to avoid the disturbance of the fake ones.

Fifth, once you decide on a B2B platform, make sure to persist to it. Everything you should keep in your mind is that you could gain a lot only if you abide by it by seriously following principles of B2B platform. And also your promotion in the B2B website tells the buyers that you are developing in a stable speed in that field. Especially nowadays, suffering the financial crisis and economic downtown, you must do such low-cost promotion online to get the limited orders and keep yourself far from the elimination.

3.What are the problems whenever choosing the B2B platform?

When selecting the suitable B2B platform, there are many problems. And now I'd like to share the essential two mistaken ideas you must avoid.

One is not enough planning. Many small and medium enterprises only pay attention to the short-term benefits. It's wrong. It will have a particular process, such as collecting and releasing the information, establishing the information platform and completing the supply chain management system etc.

Another isn't to select the B2B platform blindly. Some small and medium enterprises only pursuit for the trustworthiness of the B2B website without combining their actual development situation. There probably be some problems. It is probable that the reputed B2B platform already has received many members of your industry and lots of pages of products. Considering the fact that you're an individual, are you going to click all the pages even tens of pages? Therefore, you may get nothing from the B2B platform where there are excessive suppliers and you can't list your products in the initial several pages.